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A pioneer of independent Australian design, ELK was founded by husband and wife Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia. ELK creates bi-annual collections that are informed by a design ethos where simplicity and sustainability meets innovation. The creative team rely on the understanding that great design need not be complicated and it is within this intersection of refined simplicity ELK has found its much loved aesthetic and continues to inform the ongoing brand direction.